Think of it this way: institutional marketing is like the “halo effect” for your company. It helps create a positive reputation and image, attracting new customers, retaining existing ones, and increasing employee engagement and loyalty. 

It’s also like an insurance policy for when things don’t go as planned, like in a crisis, a good reputation will help you navigate through it.

On the other hand, commercial campaigns are like the “bread and butter” of your company. They help drive immediate revenue and sales, which is what keeps the lights on and the doors open. Without them, your company may struggle to reach potential customers and generate revenue.

Both are crucial in their own ways, but they also work together to build a strong and positive brand, attract customers, and generate revenue for long-term success. Institutional marketing creates the reputation that makes people want to do business with you, and commercial campaigns are how you convert that interest into actual sales.

Don’t choose between the halo or the bread and butter, you need both, let us help you create a well-rounded strategy that will make your corporation shine and generate revenue for long-term success